by
Catalyst Corporate | Feb 27, 2024
Catalyst Corporate Federal Credit Union and Catalyst Strategic Solutions are adopting a new brand style and identity that better reflects our growing organization and dedication to credit unions nationwide.
The new brand embodies an unrelenting commitment and passion for advising and serving the rapidly changing needs of America’s credit unions, our financial industry partners and our dedicated team members.
Our organization’s goal in this intensive branding initiative is to hone our industry-leading expertise, ignite innovative solutions and enhance digital experiences to ensure credit unions across the U.S. can better impact their members’ lives and experiences.
“Although the brand look and logo are changing, Catalyst’s dedication to credit unions’ success through strong leadership, expertise and teamwork is not,” said Catalyst President and Chief Executive Officer Bruce Fox. “Neither is its commitment to the idea that credit unions are stronger together.”
Starting immediately, the new brand will be rolled out gradually over the next several months. Credit unions and industry partners will begin to see the new logo and brand at trade shows, in communications, media and our website, with launch of a new, superior website planned for fall 2024. There will be no impact to our organization’s existing business structure, products and services or account relationships.
The new brand was the culmination of almost a year of research and development with Seattle, Wash.-based Strum Agency. Catalyst gathered feedback from more than 150 internal and external stakeholders to establish baseline perceptions and to redefine our purpose: Accelerating credit union success, enabling people to thrive. Catalyst supports this success through the following values: Passion, Teamwork Inside & Out, Leadership and Integrity.
Catalyst is invested in the financial well-being of our members, clients and partners and is committed to helping them thrive.